Personal information we collect
When you visit our website, we automatically gather specific details about your device. This includes information about your web browser, IP address, time zone, and some of the cookies stored on your device. Moreover, as you navigate through our website, we accumulate data regarding the specific web pages or products you view, the websites or search terms that directed you to our site, and how you engage with our content. We refer to this automatically collected data as 'Device Information.'
We employ the following technologies to collect Device Information:
- 'Cookies' are data files placed on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- 'Log files' track actions that occur on our website, recording data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- 'Web beacons,' 'tags,' and 'pixels' are electronic files utilized to record information about your browsing activities on our website.
Furthermore, when you make a purchase or attempt to do so through our website, we collect specific details from you. This includes your name, billing address, shipping address, email address, and phone number. We refer to this set of information as 'Order Information.'
How do we use your personal information ?
We leverage the Order Information we gather primarily for the purpose of fulfilling orders made on our website. This includes processing payment details, coordinating shipping logistics, and issuing invoices and order confirmations. Additionally, we utilize this Order Information to:
- Establish communication with you.
- Evaluate our orders to identify potential risks or instances of fraud.
- Tailor information or promotional content about our products and services based on the preferences you've shared with us.
The Device Information we collect serves several key functions. It aids us in the identification and mitigation of potential risks and fraudulent activities, with a specific focus on scrutinizing your IP address. Moreover, we employ this Device Information to enhance and optimize our website. This entails generating analytics that shed light on how our customers navigate and engage with our site, as well as assessing the effectiveness of our marketing and advertising endeavors.
Sharing your personal information
We disclose your Personal Information to third parties to assist us in utilizing this information for the purposes outlined earlier. For instance, we rely on Shopify to operate our online store. You can find further details regarding how Shopify handles your Personal Information by visiting this link: https://www.shopify.com/legal/privacy. Additionally, we utilize Google Analytics to gain insights into how our website visitors interact with our platform. More information about how Google handles your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. If you wish to opt out of Google Analytics, you can do so through this link: https://tools.google.com/dlpage/gaoptout.
Lastly, we may share your Personal Information when necessary to adhere to applicable laws and regulations, respond to a subpoena or lawful information request such as a search warrant, or safeguard our rights.
As previously explained, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may align with your interests. If you're interested in learning more about how targeted advertising functions, you can explore the educational page on the Network Advertising Initiative ("NAI") website at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Should you wish to opt out of targeted advertising, you can do so using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Furthermore, you have the option to opt out of some of these services by visiting the opt-out portal provided by the Digital Advertising Alliance at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a resident of Europe, you have the privilege to access the personal information we possess about you. You also have the option to request the correction, update, or deletion of your personal information. To exercise this right, kindly reach out to us using the contact information provided below.
Moreover, if you are a European resident, it's important to understand that we process your information to fulfill any contractual agreements we may have with you. For instance, this includes processing your information if you place an order through our website. Additionally, we process your information to pursue our legitimate business interests, as outlined previously. Please be aware that your information may be transferred to locations outside of Europe, including Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.